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Best Introduction P S Of MARKETING SFU Ca Marketing Ps marketing 4ps P s of MARKETING Mike Volker Introduction What is Marketing Marketing vs Selling Planning vs Forecasting The P s Product Price Place Promotion Interdependent on each other Product What is it What need does it address What are the functional specs What are its Features Benefits What are the economics what will it cost me what will it save me marketing 4ps The Marketing Mix and Ps Marketing mix is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market The Ps is one way probably the best known way of defining the marketing mix and was first expressed in by E J McCarthy The Ps are Product or Marketing Mix of P S for Competitive Advantage The Marketing mix by P s is a conjuration and it can only be implemented by marketing managers Marketing mix is a greatest strategy for attaining competitive advantage for any firm The customer is king thus it is mandatory to employ excellent marketing mix by Application of Marketing mix elements Ps in the Library Application of Marketing mix elements Ps in the Library sector J J Garusing Arachchige Senior Asst Librarian University of Ruhuna Libraries and information centers of Marketing the Marketing Mix P s and the Nine P s Marketing Management is the art and science of choosing target markets and building profitable relationships with them Principles of Marketing e Kotler and Armstrong The aim of Marketing is to know and understand the customer so well that the product or service fits him her it and sells itself Peter F Drucker



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